A Letter To The Burned Out Consultant or Agency Owner Struggling to Scale:
Get My Scalable Plan To Work Yourself Out Of Your Agency
…Without Needing to Water Down Your Services, Sacrifice Client Results, Or Operate On Razor-Thin Profit Margins.
Just $4.99
Your reputation has been built on your skills, expertise, and knack for getting incredible results — and you don’t have to sacrifice that in order to exit from the day-to-day.
Want me to show you how?
Mandi Ellefson
I help people build agencies that can grow without them.
Hi there,
My name is Mandi.
Over the past decade, I’ve been helping consultants and other service providers build scalable businesses that deliver them both the income and the lifestyle they want.
By the time people come to me, they’ve already tried the (bad) advice that’s so often made out to be the magical growth formula:
“Productize your services.”
Here’s how that’s supposed to work:
You simplify your services so that it’s easier for your team to deliver them…
Leaving you free to work ON the business (or sip Piña Coladas from sunrise to sunset)...
And your business magically grows whether you’re there or not.
Sounds good in theory…
Doesn’t work in real life.
Because For Most Consultants, Agencies, And Service Businesses I Speak To, Here’s What Actually Happens When You “Productize”...
Client results drop, because You are not deeply involved in delivering the service anymore…
Margins drop too, because you’ve just added thousands of dollars to your service delivery in team costs…
Stress levels increase, because now you have a handful more people on your payroll (read: a handful more mortgages to pay and mouths to feed)…
So you have to be more involved in the sales process to keep the cash flowing to pay your new team members…
Which pulls you further away from the service delivery, where mistakes continue to mount up and client results continue to drop...
So then you have to take back the reins on client fulfillment — leaving sales to stagnate (and potentially even drop) in your absence.
…Then you’re right back to square one.
(Or worse—because you’ve spent all your time, energy, and resources implementing a plan that doesn’t work.)
So much for working your way out of the business!
After going through that wringer a few times, you’ve probably come to accept the assumption that many founders arrive at:
“You can have a highly specialized business that delivers great results OR a business you can step away from – but not BOTH.”
I don’t believe that’s true.
In fact, I KNOW it’s not true.
How?
Because for the past decade, I’ve built a successful 7-figure consulting business that only requires 10-15 hours of my week to run.
I’m only required to be involved in a very small part of the service delivery.
And if I wanted (or needed) to step away for a few weeks at a time, my business would still run—and even grow—without me.
I don’t say this to brag.
I say it because I’m damn proud.
I was able to build a consulting business that gets incredible results for its clients AND gives me the lifestyle I want.
And if you’re part of the small group of founders who aren't willing to sacrifice the quality of your services for growth…
And you believe you deserve to take a week off once in a while…
Then I’d like to show you how to do that.
Here’s the good news:
Working Yourself Out Of The Business Doesn’t Involve Sacrificing Customized Solutions That You’ve Built Your Reputation On.
What’s more:
You can also do it without having to sacrifice your own profits just to pay for a team of talented-but-very-expensive people.
Because for most people, scaling your services sustainably means becoming mediocre.
It means diluting their services right down so that they’re easier to deliver – even if that’s at the expense of the client.
I don’t believe in that.
I don’t think you should, either.
Instead, I’d like to show you an approach to scaling made for those who want to grow a fully passive service-business, without sacrificing the reputation they’ve built.
To Help You Do That, I Wrote A Book.
It’s called The Hands-Off CEO.
It’s just $4.99 for a digital copy, which you can pick up below.
When you do, you’ll discover the same “Service Positioning Matrix” that has helped hundreds of consultants and agency owners scale their companies without having to turn their services into a cheap, “McDonaldized” version of the business.
It’s that same 5-step process that has helped my clients get results like these:
We doubled our agency in 7 months…but what was remarkable was that it happened during a very challenging personal time for me! I now 100% trust my team.
Tom S.,
Growth Strategist
I was able to cut down my workload by 11 hours per week! Now I have more time to grow my business, AND I’m getting my weekends back.
Tanya M.,
Holistic Marketer
We're now selling retainer packages into the six figures, and we continue to lower my percentage of the delivery!
Mark A.,
Credit Union Marketing Agency
…and I’m hoping you might be the next to join this wonderful wall of people who are growing their agencies and continuing to strive for excellence. 👆
With the Service Positioning Matrix, you’ll see how it’s possible to build a thriving consulting business that runs entirely on its own, while still delivering the exceptional client experience that your business has become known for.
Ultimately, at the core of this process is one, simple goal:
I Want You To Have Your Cake And Eat It—More Profits And Less Work.
Yes, I want to help you break past growth plateaus.
Yes, I want to help you get back the time and space to think strategically and work on the business.
Yes, I want to help you add millions to your bottom line, as our clients have done.
I want all of that for you.
But more than that, I also want to help you achieve the “lifestyle” to go along with the “income” you’re already generating.
Maybe that means being able to pick your kids up from school in the middle of the day, without worrying that a new fire will start somewhere in the business while you’re gone…
Maybe that looks like taking that month-long sabbatical to travel around with your partner like you said you always would (and knowing that you’ll actually have a functioning business to come back to when you return)...
Or maybe you actually love the work you do in the business – you just don’t want to do it all the time, and you want a little bit more flexibility in your weekly schedule.
That’s fine, too.
Whatever “the dream” looks like for you, I’d like to help you get there.
Let me show you how inside of The Hands Off CEO…
The Hands-Off CEO
Just $4.99
Triple Your Fees and Profitably Scale an Exceptional Consulting Agency that Grows Without You
On this page, you can pick up a digital copy of my new book, The Hands-Off CEO.
Inside you’ll discover the same process I’ve helped clients use to build scalable companies that give them both the “income” and the “lifestyle” that they likely dreamed of when they first started their business.
This is also the same process I use to run my own consulting business on just 10-15 hours per week.
Historically, I’ve only shared this process with my private clients who pay A LOT to see these results.
So why am I sharing that process for just $4.99 in this book?
Here’s why:
My business helps service-based CEOs remove themselves from the day-to-day of their business. You might read the book, like what you see, and decide that you want me and my team to help you implement the process to help you exit from the day-to-day too.
Or not.
Either way, you’ll get the same steps to building a successful agency that gets exceptional results for its clients and continues to grow every single month – whether you’re involved in the day-to-day or not.
Using the Hands Off CEO Method, many of my clients report:
The team finally takes ownership
Hands-Off Growth (goodbye, micromanaging!)
More freedom and flexibility
Consistent quality, even as you scale
Command larger engagements for 2-4X+ your average fees
Increase profit per project
More / better leads - no longer relying on your own referrals
Growth can be self-funded
Higher sales conversions and better-quality clients
Service growth is predictable
Team members are happier, and turnover is lower
A high-performance culture built on initiative and excellence
The company becomes more valuable (and attractive to investors)
Operations that ticks along whether you’re involved or not!
If achieving even one of those things is of interest to you, then I can’t wait for you to dive into your copy of The Hands Off CEO.
Pick up your copy for just $4.99 on this page.
When you do, you’ll also get $157 worth of bonus resources included for free to help you make the transition to Hands-Off CEO even faster.
Here’s Some of What You’ll Discover Inside The Hands Off CEO:
The 4 Most Common Models For Scaling a Business (and the one I recommend every business owner chooses to scale without losing the “magic touch” they’re known for) (pg. 83)
The Key To Increasing Prices By As Much As 600% – even if you’re not the one delivering the service… (pg. 100)
How To Communicate A Common Team Vision, so that you have 100% trust in your team to generate even better client results without you… (pg. 139)
How To Build Leadership In The Right Order and (sustainably) add millions of dollars of growth to your agency… (pg. 163)
The Biggest Barriers To Scale any consulting business faces – and a simple solution to each one (pg. 25)
The Reason You’re Busy All The Time…despite the big, expensive team you hired (pg. 37)
“My team can’t execute my vision…and they’re supposed to be experts!” – what to do about this all-too-common problem (pg. 45)
Where To Find The Profits To Scale (when over half of it is going on payroll every single month – pg. 53)
The Bold Actions You Must Take In The Next 30 Days to supercharge your growth this year (pg. 93)
The Building Blocks Of An Irresistible Offer that delivers incredible client results without you (pg. 101)
How To Sell 6-And-7-Figure Contracts – even when YOU are not the one delivering them (pg. 117)
The Biggest Obstacle To Scale You’ll Face – and why you’re the only one who has the solution (pg. 129)
Your Role As The CEO is probably NOT what you think it is — here’s what you should really be focusing on in that top spot (pg. 139)
A Step-By-Step Action Plan To Free Up 10 Hours Of Your Week, every week, in the next 30 days (pg. 149)
The 5 Exits You Need To Make to build a business that runs without you (get the order wrong at your peril… (pg. 163)
Your team is your biggest expense, but also your biggest opportunity for profit. Here’s how to Get Your Team To Pay For Themselves every single month (pg. 181)
Flip To Page 189 To Get My Agency Scalability Checklist, showing you every key action step at a glance to work yourself out of the business
A Step-By-Step Roadmap to building a business that grants you the lifestyle you crave, without sacrificing the income you’re so used to…
…and so much more!
It’s that same 5-step process that has helped my clients get results like these:
We were pretty happy to see 3 1/2 times growth in the first year working with Hands-Off CEO and added $1.5MM in 12 months.
Mandi's team has helped us scale at every stage as we've progressed toward 8-figures.
Philip N.,
Design Engineer
Following the Irresistible Offer we also now command fees over 10X higher into the mid 6 figures
Wally W.,
Industrial Services Consultant
If you have an agency that you are looking to scale to six-figure/month (and well beyond), I would have a chat with Mandi and/or her team.
Jay W.,
Speaker, Trainer and Coach
We've secured our two largest clients ever with a 353% increase over our previous average monthly retainer.
Jayne M.,
Journey Consulting
I make 3.5x more for the work that I'm doing. I have more free time. And I'm only working with clients who really are the ideal fit for the service I provide.
Stuart T.,
Marketing Consultant
Before working with Mandi I was working 60+ hours per week (everyday). I am now working under 40 hours per week consistently. I leave my business whenever I want, and my team keeps things running without me.
Michael M.,
Information Systems Consultant
By The Way: “Lack of Time” Is Actually the Least Of Your Worries…
Aside from being stretched thin every week, there’s another problem you may or may not have realized:
In its current state, your business is not sellable.
It has been built – almost certainly by accident – to run only when you’re involved in it.
That might not seem like a big deal right now, especially if you’ve never really thought about selling the business before, but here’s what that really means:
The constant cycle of stress will be your reality in the business until you either die, or you shut it down.
That’s not me being dramatic.
That’s just the reality.
…because in its current state, it’s NOT a business that investors would want to buy.
Which means you’ll be stuck in your business doing the same things, fighting the same fires, and juggling the same impossible schedule until you make a change.
That’s the bad news.
The Good News Is That Your Business Is Fixable — And It Doesn’t Involve Rebuilding It From The Ground Up.
The reason I encourage you to pick up The Hands-Off CEO today, as opposed to waiting until next week, or next month, or next year, is because I’ve seen firsthand the toll that scaling business can take on a business owner.
Before the birth of my first daughter, I was working right up until my due date because I couldn’t take time away from the business.
(Let alone whether I wanted to...)
I’ve seen it affect my father’s life, too.
My own father experienced a mild heart-attack in his 50s, almost certainly impacted by the stresses brought about by his business.
I don’t mean to be morbid, but that same path is one you may be going down right this moment – even if you don’t realize it yet.
Every day that you stay stuck in this cycle is another day spent accumulating debt...
Health debt.
Psychological debt.
Maybe even real financial debt.
And at some point, that debt has to be paid one way or another. Take it from me, and take it from my dad.
Pick up a copy of The Hands Off CEO on this page, and you can get the “escape plan” you very likely need at this moment.
Even if you don’t feel like you need freedom right now — even if you’re quite happy to be in the buzz and excitement of business growth – you should still buy this book.
This is something you’ll probably need eventually.
Maybe you’re thinking about having kids in the next couple years, and you’ll need the extra flexibility in your schedule to deal with that.
Maybe you want to do that big vacation you always talked about, but you don’t want to bring your laptop with you and have your team pinging you the whole time.
Maybe, at some point you want to retire – and you’d like to collect a nice, big “bonus check” for the sale of your business, rather than just abruptly closing the doors on this thing you’ve worked for 5, 10, or 20 years to achieve.
Whatever your ambition is, you’ll need this roadmap eventually.
This is your chance to pick it up for just $4.99.
When you do, you’ll also get these 3 bonus resources for free.
Get These 3 Bonus Resources Worth $157 For FREE With Your Copy Of The Hands-Off Ceo:
BONUS # 1
“What Is Your Business Worth?” Quiz
($47 VALUE)
Discover the true value of your business with this quick quiz!
If you sold your business tomorrow, how much would you get for it?
This handy quiz can give you a guideline just by answering a few questions. But not only that, it will also give you very specific and tailored feedback for each of the 4 areas of business.
BONUS # 2
The 5 Exits: How To Grow Your Business By (Safely) Getting Out
($95 VALUE)
Discover the essential building blocks you need in the business before you step away.
You can’t exit your business until you exit from these parts of the business yourself first (and in the right order).
Not only will this help you exit from the day-to-day of the business, without sacrificing your clients’ results in the process…
It’ll also help you massively increase the value of the business to any potential investor!
Discover the steps to doing that inside this bonus workshop, included for free with your purchase of The Hands Off CEO.
BONUS # 3
Audiobook of The Hands Off CEO
($15 VALUE)
Prefer listening to your books?
Listen on-the-go, wherever you are, so that you can still get the same important takeaways – even if your schedule is packed-to-bursting already.
Here’s Everything You’ll Get Today:
Digital Copy of The Hands-Off CEO
BONUS #1: “What Is Your Business Worth?” Quiz ($47 VALUE)
BONUS #2: The 5 Exits: How To Grow Your Business By (Safely) Getting Out ($95 VALUE)
BONUS #3: Audiobook of The Hands Off CEO ($15 VALUE)
JUST $4.99
365-Day Money Back Guarantee
If you read the book and you don’t find it helps you build a more hands-off, scalable agency, you can claim a full refund.
All it takes is a quick email to [email protected].
(We check our emails every day, and we respond to any enquiries within 24-48 hours.)
That means you’ll have a whole year to try out the book and bonuses, risk-free and see if you find them helpful or not.
Sound fair?
ABOUT THE AUTHOR
Mandi Ellefson
Mandi Ellefson is the founder of Hands-Off CEO. She and her team scale million-dollar consulting agencies, with less reliance on the CEO.
Using her framework, many of her clients have added 5 figures of net profit to their business every month, added millions of dollars in sales to their top line, and some have even exited the day-to-day entirely so that they can sell the business.
Mandi is a published author and host of the Hands-Off CEO Podcast. In her free time, she loves to travel, mountain bike, and go on outdoor adventures with her husband and two sweet girls.
More Praise for Mandi Ellefson’s Work:
My business has completely transformed. My team has total buy-in. We’ve gotten to the point where new hires are trained by the other people on my team. I didn’t actually have to do the training and they don’t even report to me.
Casey von N.,
Executive Coach
The work we did together resulted in $10,000 per month of extra profit for my business and a lot less stress for me. The sale of my business is now closing and I am making a lot more from it than I ever thought was possible.
Randy V.,
Custom Fabrication
Mandi identified very clearly the weak points we should focus on for the right changes. With a few changes, we can increase our sales by nearly a million dollars within a year.
Miguel V.,
Marketing & Partnership Development
I’m on target to triple my business next year and I’d be nowhere near that without Mandi’s assistance.
Paul K.,
Journey Marketing Agency Founder
Mandi helped me realize that if I wanted to grow and avoid burnout, then I needed to hire the right people. Her help has allowed me to double my business in the last 6 months.
Jenny H.,
Creative Director
I’ve broken down what I need to do and what I don’t. I’m going to get to only 2 days per week, over the next 2 weeks.
Travis J.,
Marketing Agency Founder
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